Brief: Proofread Fontsmith’s Brandfont books
Working with really fantastic marketing agencies is one of the best things about being a freelancer. Luckily for me, Leeds is a short drive away and a thriving hub of some of the most dynamic agencies in the world.
As a freelancer, you’re always learning about new businesses and you’re immersed in exciting new sectors regularly. The project with Fontsmith, via a Leeds marketing agency, was arguably one of my most interesting.
What does Fontsmith do? Quite simply, it designs fonts – typefaces. Companies use Fontsmith when they want to convey a unique, clearly identifiable visual brand. Fonts can be licensed from Fontsmith or bespoke types designed. Sounds simple, but the craft, knowledge and effort in the detail surprised even me.
Prior to its acquisition by London-based studio Monotype, Fontsmith created a number of Brandfont books to promote its types and services. It was my job to proofread them. As I’m really interested in design, I found the content thoroughly enthralling.
Proofreading this 120-page (or thereabouts) document followed several stages, including:
- initial document read for general understanding
- second read to confirm my understanding and improve knowledge of the text and layout
- check consistency of tone of voice
- check of factual content
- proofreading headings, footers, page numbers and contents list
- spelling and grammar check
Proofreading is a thorough process. However, experience has helped me devise my own proofreading checklist.
Working remotely from home in Huddersfield whilst keeping in regular contact with the marketing agency in Leeds meant the job was delivered on time – of course!
“The Fontsmith library started in earnest with the elegant ‘Sophie’ and the charming ‘Albert’, and it is now the product of many years’ work, designing and crafting timeless fonts that have anticipated needs and survived trends“