Hey Marketing | Hotel Marketing Specialist | Increase Bookings & Revenue
Hotel marketing strategy & planning
Hotel marketing communications
OTA & Direct booking growth
Refurbishment and relaunch
Reputation management
Digital content
Loyalty
T: Liz Howe 07538 238936
Hey! Need a Hotel Marketing Expert?
Liz Howe is the director of a specialist hotel and hospitality marketing company, Hey Marketing. Available for fractional marketing positions, ad-hoc projects or an ongoing support.
Marketing for Hotels and Hospitality Businesses
A member of the Hotel Marketing Association. I have 25 years of experience in the hotel industry. I was Director of Marketing for two prominent UK hotel groups. I set up hotel marketing agency Hey Marketing in 2003. Since then, I have worked freelance for independent hotels and holiday let companies. I also sit on the advisory board for a local tourism association.
My hotel marketing company can help you drive sales in the short break, wedding, restaurant, corporate and conference markets. With my Design Studies degree and the CIM Postgraduate Diploma in Marketing, I can write your hotel marketing plan AND execute it. Whether you own or manage a hotel or are an agency seeking a hotel marketing specialist, please get in touch
HOTEL MARKETING STRATEGY & PLANNING
What services does your hotel sell and where/when do you need more guests? Are you a wedding venue, a short break destination, a city conference hotel or a coastal holiday let? I’ll write a hotel marketing plan to help you build hotel occupancy and drive revenue in the segments you need.
I’ve worked with many hotel hotel group directors, hotel general managers, revenue managers, central reservation teams, hotel sales teams, chefs and restaurant managers. I’ve managed hotel acquisitions and refurbishments; I’m well versed in the industry.
HOTEL MARKETING COMMUNICATIONS
Implementing a marketing plan is often where hotels need help. Hey Marketing services will always be results focused to increase awareness, reposition brands, or increase bookings and enquiries.
- Hotel digital marketing (website development, SEO and CMS management, social content creation etc.)
- Online listings for hotel OTA listings and Consortia programs.
- Copywriting and design of hospitality communications: brochures, menus, in-house literature, posters etc.
- Hotel direct marketing, CRM management to increase bookings and RevPAR.
- Wedding open days and events on-site to increase footfall.
HOTEL LOYALTY & REPUTATION GROWTH
While your ops team manages your customer service, I’ll help you manage your online reputation. I can reposition your hotel brand, improve Google rankings and online visibility. I’ll also help you capture data to increase direct bookings and reduce your reliance on Online Travel Agents.
Press releases, hospitality award entries and working with local influencer groups can help grow your brand. I’ve written press articles for brand exposure and winning tourism awards. I’ve also managed external PR agencies through multi-million-pound hotel refurbishments.
25+ Years’ Experience in Marketing for Hotel Groups, Independent Hotels and Hospitality Businesses.
“The client was incredibly impressed and wanted me to pass his thanks on. He really appreciated the effort you put into the project and the suggestions you made.”
Liz Calvert
Client Services, Thompson Brand Partners
“Liz is honest, hardworking and has a touch of marketing genius. Capable of driving through high workloads as well as finding a creative solution.”
David Taylor
President of the Management Board & CEO at Adriatic Luxury Hotels
“As well as being a superb project manager, Liz always brings new insight. She is totally in touch with the customer viewpoint. Liz works to the highest standards.”
David Winters
Public Relations Specialist, Word Industries Ltd
About Hey Marketing
Liz Howe is a freelance hotel marketing specialist and fractional hotel marketing manager.
Contact Hey Marketing
I work direct with hotels and digital marketing agencies for their hospitality clients.
liz.heymarketing@icloud.com
T: 07538 238936
Based in Huddersfield, West Yorkshire, UK.
Hotel Marketing Consultant | Drive Bookings & Revenue | Hey Marketing 
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