Marketing ideas for the hospitality industry

I’m a freelance hotel marketing consultant. I work project-by-project for hospitality clients or act as their fractional hotel marketing manager on an interim/part-time basis. If your hotel is independent or family run, I can bring 25 years of hotel marketing experience. For large hotel groups, I can be the extra pair of hands you need, for as long as you want.

I can be based from home in West Yorkshire and work remotely, or I can work from your premises. I have retained many clients for many years and enjoy excellent business relations. I am happy to put you in touch with clients for a reference.

Key recent successes:

• Award-winning tourism and wedding award entries.
• Networking with council tourism teams and regional tourism agencies DMOs and LVEPs. Enhancing the visibility of hotels and positioning them top-of-mind for visitors.
• Achieved national and global hotel brand awareness by attracting TV filming and radio and targeting screen tourism.
• Growing bedroom occupancy with an emphasis on direct channels. E.g., 9500+ room nights in 2024 for a 33-bed hotel (82% room nights booked direct).
• Designed an delivered a loyalty program for a UK-wide hotel group.
• Helped secure private equity funding for a hotel group through the creation of a team film.

Examples of work and clients:

Below are some hospitality brands I’ve worked with recently. I’ve also held Director of Marketing positions at QHotels and Paramount Hotels. I’ve completed many projects for digital and brand marketing agencies when they’ve required a hotel or marketing specialist.

“Liz, just wanted to reiterate my deep appreciation for all your hard work in putting together the wonderful history of Holdsworth House. It is such a precious archive for myself and all my generations yet to come. From me, and all of them, a great big thank you.”

Hotel owner, October 2024