Case Studies
See how experienced hotel marketing drives real results. From attracting film tourism to building brand visibility. Liz at Hey Marketing helps hotels build revenue through campaigns that pack a punch.
Screen Tourism for Hotels
USING YOUR VENUE AS A FLM LCOATION
Discover how to leverage film tourism to boost bookings and visibility. Learn how a tweet helped spark a decade of TV filming, visitors and turned Halifax into a must-visit set-jet destination.
Maximise a Media Moment
TURNING MEDIA COVERAGE INTO REVENUE
How do you maximise a media moment happening in your hotel? Here’s a great example from a 2026 Airbnb Wuthering Heights campaign.
Set-Jet Marketing for Hotels
GENERATING REVENUE FROM NEARBY FILMING LOCATIONS
How can hotels turn nearby filming Locations into bookable experiences that drive revenue and occupancy? See how hotels can become part of a wider visitor experience that guests actively seek.
Hotel Marketing Basics
SMALL INDEPENDENT HOTELS MARKETING
How do I market my small indpendent hotel? I only have minimal marketing budget, what are the quick wins? Find out here.
Quick Win Revenue Drivers
HOW TO TURN ON THE REVENUE TAP WHEN STARTING FROM SCRATCH
How does a new hotel develop a revenue stream quickly? Learn how I developed an interim marketing plan to drive quick revenue growth for newly acquired Owston Hall Hotel in Doncaster.
Christmas Collateral
AN EXTRA PAIR OF HANDS WHEN MACDONALD NEEDED IT MOST
Should I outsource my hotel marketing? How you can maximise effectiveness, efficiency and budgets if you’re struggling to cope with your hotel marketing workload.
Engaging Online Content
WRITING CONTENT THAT WILL BE READ BY HUMANS, SEARCH AND AI
How do you write engaging copy for the hospitality industry? Learn some top tips for creating content that both your guest and search tools (including AI) will like.
Hotel Marketing Consultant | Drive Bookings & Revenue | Hey Marketing 
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