HOTEL MARKETING SERVICES

25+ years of experience in hotel and hospitality marketing. Former Director of Marketing of two national hotel groups. Certified with the Chartered Institute of Marketing. A member of the Hotel Marketing Association. Flexible working patterns. Competitive rates. More about me

A freelance hotel marketing manager for expert hotel marketing advice and ideas. Save time, get things done and start growing hotel revenue!

HOTEL MARKETING PLANNING & STRATEGY

What are your hotel business goals? What segments do you want to grow: weddings, leisure, dining, corporate, conference…? When do you need more guests to visit?

I create marketing plans for hotel owners and general managers to fill seasonal gaps and meet hotel sales budgets. Whether you’re a wedding venue, a leisure resort or a corporate hotel, I can create your annual marketing plan. The plan will align with your business goals and list marketing steps to take to achieve them. With the plan in place, you choose who implements it: you, your team or me!

• Recognise your hotel’s current USPs and marketing strengths.
• Target the segments and months where you need more guests.
• Assess your current position and online presence.
• List quick wins to drive bookings fast.

Send me your hotel marketing brief or call me on +44 (0)7538 238936

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HOTEL MARKETING COMMUNICATIONS & SERVICES

Are you a hotel owner or manager and need an experienced pair of hands to do your hotel marketing? Call Liz on 07538 238936. Here’s just some of the hotel marketing I can help with:

• Seasonal promotions and loyalty ideas to drive room bookings or wedding enquiries.
• How to work with Destination Management Organisations (DMOs) or Local Visitor Economy Partnerships (LVEPs) and capitalise on screen tourism.
• Event planning e.g., wedding fairs, open days, show rounds, conferences or talks.
• Hotel marketing collateral (print and digital) e.g., menus, wine lists, wedding or Christmas brochures, postcards, in-room tent cards, stationery etc.
• Online presence and reputation management:
  • Social media engagement.
  • website development
  • content for SEO
  • Online Travel Agent profiles
  • third-party listings
  • wedding and conference profiles
  • Google listings and reviews
  • Google Analytics
  • TripAdvisor reputation management.
• Product development: getting your short break, wedding and conference packages right.
• PR and Award Entries to increase brand awareness.

From concept to publication, copywriting and design, I can handle all your marketing communications. I can even handle design and print for you or work. Or work with your chosen digital and design agencies and printers.

As well as understanding front office systems (Guestline, ResDiary), I also use OTAs, Wedding Dates, Revinate, Mailchimp, Stampede, Dot Digital, One Journey, Venue Directory, Google, Gifted, Hitched, Bridebook, TripAdvisor, Secret Escapes, Travelzoo, Canva, InDesign.

Send your project outline and deadline to me and I will give you a quote.

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HOTEL MARKETING TRAINING

Do you have a hotel marketing team in place? if you need advice on marketing best practice, consider hotel marketing training for your team.

For example:

• Complying with GDPR and using your hotel guest data.
• Creating and sending newsletters free.
• Ideas for social media.
• How to run a successful wedding open day.

I’d love to help on 07538 238936 or email me.